by There are many steps associated with website SEO for higher search engine rankings. Each step needs to be followed to move ahead with another step. SEO is not a minute’s work; it takes a lot of effort and time for your business to be successful.
From planning to measurement each step has lots to do for optimal results and creating an online presence.
Planning – Every task, even the smallest needs to have a goal or objective. What is the purpose or objective of the website?
Research – It’s time to identify all the keywords that are relevant to your objective. With that lost, you will analyze your competitor’s keywords and keyword popularity to determine the best keywords or phrases.
Placement – Adding your keywords to the website including Title, Meta tags, and header and image tags. Then submit your website to major search engines for indexing through directory submissions, article marketing, social presence, and business listings usually known as link building.
Measurement – The only way to know if all of your efforts are worth it, you must measure your results. Analyze your website statistics or say traffic and backlinks to measure what more needs to be done for better business and successful SEO.
Table of Contents
Main 6 Steps to Successful SEO
1. Keyword Selection
Recognize the important phrases/keywords for the business before optimizing the website as this is the foundation of the whole SEO process. Prepare a list of relevant keywords that balance popularity, competition, and client view. Google keyword external tool is the best-known tool for searching keywords. It brainstorms keywords and helps you make a list that is based on both popularity and competition factors. Use these finalized keywords in your website title, description, and keywords.
2. Measure Your Rankings
Before you can improve your positions, you must know where you rank for the keywords that relate to your business products and services. Well obviously, we won’t be ranking anywhere during our initial stage.
3. Page Creation and Optimization
Now embed those selected keywords on your web page in the form of title, description, content, and header alt tags. The best way and tricky idea are to analyze the top 10 results/websites that are already ranking high for that particular keyword and emulating their key aspects on your own website. Keep in mind the keyword density while optimizing the web page. It should not be more than 3-4% as per my opinion.
4. Upload the website
Upload the changes to the server so that crawlers can now crawl and index those phrases to show up in SERPs. Obviously, you will be doing that without fail.
5. Website Popularity
After the above process has been accomplished, the most important role is played by submissions. Submit your website to major search engines and directories. Perform various SEO strategies like article marketing, press release distribution, business listings, submissions to niche directories, and social marketing.
6. Follow Up and Fine Tuning
Now analyze which pages rank well for a particular keyword and what is the conversion level, if any. Google Analytics is again a well-known and SEO-friendly tool to analyze the traffic sources and keywords that are bringing traffic and conversions. You can also opt. webmaster tools to keep track of the same.
Some pages rank well for a year without any changes but some web pages might need regular updates and refinements to rank well in search engines. Keep them updating with some content, say about 100-150 words. Re-optimize the pages that drop in rank and then re-submit the web page to search engines.
These were a few and one of the main steps that need to be followed for successful SEO
